- Mid-size public company implementing large scale integrated system. Working with the sales, marketing and operations teams to develop multi-channel marketing and sales requirements. Developing recommendations for process changes required for successful implementation.
Sales & Marketing Optimization
- Technology-based Market Research Firm CHANNELM2 . Working the firm’s principal on Business strategy and Development.
- Mid-size Canadian services company. Working with the marketing team to improve return on marketing investment through the implementation of increased testing and improved analytics using the concept of customer segmentation and lifetime value analysis (LTV).
Business Planning
- Developing a business plan with an entrepreneur planning to launch a hardware/software solution for the consumer market.