CRM Showdown: Sales vs. Marketing

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CRM (Customer Relationship Management) at its best allows you to integrate the organization’s efforts in order for you to do a better job of serving your customers. At its worst, it contributes new weapons and ammunition to the war between sales and marketing. What can be done to ensure that you get the best outcome? Read More...

A Messier Approach To Change Can Have a Better Outcome (CSPI Part V)

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Today’s post, Part V of a series on continuous sales process improvement, was written by Marci Reynolds. Marci is a Sales & Operations Vice President and one of the strongest operational leaders I have had the opportunity to work with. She is particularly strong in performance planning, performance management and employee development.

View some of Marci’s recent work at The Sales Operations Blog or catch her tweets at marcireynolds12
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What really makes you competitively distinct?

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The work of competing organizations is the same. What makes them competitively distinct is how the work is done which is ultimately driven by the organization’s principles, beliefs, and values. Read More...