Technology

Market Research - Sitting Duck?

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Market researchers need to be proactive in order to preserve the significant value that market research can bring to any organization. Alternatively, there is this image from Michael Bedard (www.mbedard.com)




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What really makes you competitively distinct?

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The work of competing organizations is the same. What makes them competitively distinct is how the work is done which is ultimately driven by the organization’s principles, beliefs, and values. Read More...